As the VP of Digital Strategy, Sara’s leadership has grown revenue for some of the nation’s biggest brands and local businesses alike. Recognized as a Columbus Top Person to Know in Marketing, she was the first employee to join Adept and has since been an integral part of building and growing our Pay-Per-Click, Analytics, and Conversion Optimization teams.
Her talent mix
- Integrated Marketing Strategies
- Conversion Optimization
- Web Analytics
- Opportunity Insights
- Egregious Puns
Sara’s growth path
After graduating from the University of Findlay with a BA in Writing & Art, Sara joined a Columbus digital agency doing Pay-Per-Click marketing. While learning the industry, she realized her passion for helping clients set & achieve goals.
During this time, she also developed an appreciation for the holistic picture – including both how to target the right audience and how to convert them. Her strong focus on tracking & analytics in combination with data-driven marketing fit perfectly with Adept’s philosophy which led to Sara joining the Adept team in 2010.
At Adept, Sara uses her technical skills & results-oriented mindset to lead teams of passionate, talented professionals across Paid Media, Analytics & Conversion Optimization specializations. She continues to drive strategy, optimization & results for Adept clients. Her core strength lies in her ability to add clarity & process to complex programs.
Sara has been recognized as a Top Person to Know by Columbus Business First. She has presented at the General Assembly group, Web Analytics Wednesdays, Conway Center for Family Business & numerous on-site client workshops & conferences.
In her downtime
Sara enjoys exercising, traveling, binge watching Netflix & spending time with her family & friends.