With a 12-month trend of declining email performance, our client–an e-commerce giant in their industry–came to Adept for help to reverse the drift. We started by analyzing years of data to get a handle on how much value emails had been delivering and where the largest opportunity was for engaging high-value customers.
It was their own data that revealed a clear growth path for the company. Adept built a comprehensive customer life-cycle engagement strategy first, then created email campaigns that grabbed customers with compelling offers at just the right times.
Email revenue increased 87%
Six months after implementing Adept’s plan, revenue from email was up 87%.