The Challenge

An engineering firm with 30 years in business had a strong reputation inside their industry. They came to Adept for a program that would keep them competitive and drive new business leads. A thorough investigation of their numbers uncovered a real need to revamp their positioning—and find a fresh way to tell the world about it.

Our Approach

We started digging into the market positioning of the firm’s competitors and the minds of its key stakeholders. We used our findings to craft a more compelling story online, via web redesign, SEO and a PPC campaign. Then we kicked the program into high gear with a persona-driven, full-funnel approach that transformed their marketing strategy into an integrated, inbound lead-generation engine.

The Results

The new, full-funnel plan continues to deliver highly winnable sales leads. Adept’s digital efforts have generated $23 million in proposal opportunities, a 67% increase from our start together. And it’s not just proposal volume that’s growing. Proposal value is also up 157%.

Proposal opportunities worth $23 M; 157% increase in opportunity size