The Challenge

A tech startup came to Adept with a tall order: help sell a new product—with an extremely long sales cycle—to an exclusive group of buyers in large healthcare institutions. After a comprehensive review of their data, we hit on their growth opportunity: targeted educational content and automated lead nurturing.

Our Approach

Armed with personas, Adept established a comprehensive growth path, then developed a full-funnel inbound lead generation engine for the company. We began with a solid, foundational content strategy, then added content promotion tactics, email automation, lead nurturing and sales support services.

$12M in proposals; 100 new leads, in their first year

The Results

The client saw new leads almost right away. At the end of year one, they’d gotten 100 new, highly qualified proposal opportunities worth $12 million.