A global non-profit came to Adept with a question. Could harder-working Pay-Per-Click (PPC) programs increase their sponsors without raising spend? Our deep analysis of the organization’s historical performance revealed strategies that would allow them to grow sponsorship by reducing the cost of acquisition.
Our research convinced us that the PPC campaigns in place needed an overhaul. So we restructured the campaigns and fully optimized the sponsor funnel via paid search, display advertising and remarketing.
The new PPC campaign reduced the organization’s cost-per acquisition by 50%, allowing them two sponsors for the price of one.
CPA reduced 50%