At Adept, we know that well-planned market research drives the performance of every other service we offer clients. And that the most successful companies use marketing research programs in one or more of these ways.
1. Optimize brand strategy and positioning
In the right hands, quantitative (numbers-based) and qualitative (conversation-based) marketing research helps you position yourselves in the marketplace by identifying where you stand compared to the competition. This knowledge gives you great power plus insight into message prioritization and which metrics you should be tracking over time.
2. Identify or better understand your target market
Use market research to paint a detailed picture of your core customers and you’re sure to uncover the drivers critical to their buying behavior. At Adept we facilitate the research, then put these insights to work for faster results, improved efficiency, and greater overall performance from your marketing campaigns.
3. Make your messages resonate
The days of talking “at” people are in the rearview mirror. Here at Adept, we specialize in research that reveals the messages your target needs to make buying decisions. Together, we’ll expose your target audiences to broad concepts and different media executions, plus the specific language that triggers them to grab their wallets.
4. Innovate with impact
We specialize in conducting marketing research that helps you focus your innovation efforts on the highest growth opportunities for your brand. Afterwards, we’ll be there to guide you, as you design a product or service with the features and benefits that address your consumers’ needs.
5. Assess your category and competition
Whether you are a small local business or a multinational corporation, understanding your competition and category is a crucial part of dominating the market. Market research can help to reveal key aspects of the competitors’ products, services, marketing strategies, and target audience. Using this information within your own campaigns can help to lead in the market over your competition and add value to your business or brand. In addition, regularly monitoring your category and potential major industry changes will enable you to stay ahead of the game and prepare your brand to adapt and innovate.
Research and StrategyServices
Customer Journey Mapping
Executive and Stakeholder Interviews
Customer Satisfaction Surveys
Are you ready to start the conversation? Let’s Talk