10 Ways Digital Marketing Has Changed Since 2008

This year, Adept Marketing is celebrating its 10th anniversary as a digital marketing agency. We’re very proud of this, especially considering the statistics say about 20% of small businesses fail within their first year, and 50% by their fifth. Most stunning of all is the fact that only 30% of businesses will make it beyond 10 years in business.

1 The iPhone 2 Social Media 3 Artificial Intelligence 4 Video 5 Ecommerce 6 Streaming 7 Google's Search Result Page 8 Google Universal Analytics 9 Mobile Indexing 10 Inbound over Outbound

The iPhone

In 2008, the first iPhone was only a year old; today, more than a billion iPhones have been sold. Digital marketing now relies heavily on smartphones, to the tune of $143 billion in mobile advertising spend worldwide.

Social Media

In 2008, Facebook had only been released to the public for two years and closed 2007 with 58 million users. Today it has more than 2 billion active users.

Artificial Intelligence

AI is revolutionizing the marketing industry, but not because it’s stealing our jobs (it’s not). Rather, virtual assistants such as Siri, Alexa, and Google have revolutionized the way users search by allowing them to verbally dictate queries to smart speakers rather than manually type.


Video has proven to be a critical medium for bringing brands to life. The data related to video consumption and engagement is astounding, and it shows that the influence of video is only growing.


In 2008, ecommerce sales represented 3.6 percent of total retail sales worldwide. Today, that number is 11.9 percent, and it is expected to grow to 17.5 percent by 2021.


Forget CDs and cable packages: today’s consumers are all about Spotify and Netflix. In 2018, cord-cutting has reached an all time high, but 10 years ago, the source of this phenomenon was only beginning.

Google's Search Result Page

Ten years ago, SEO was simply about using specific keywords. Today, it’s about intent: understanding what the searcher wants and building content that solves the problem at hand.

Google Universal Analytics

Adept has always been focused on listening to the data, but it wouldn’t be until 2012 that Google would release two tools that we’ve come to rely on for data collection & analysis: Universal Analytics.

Mobile Indexing

The impact of the smartphone is so vast that we couldn’t limit ourselves to just one change. With mobile usage of search engines only growing, Google is now in the process of rolling out mobile-first indexing.

Inbound over Outbound

Marketers are prone to using buzzwords. Buzziest of all is the term “inbound marketing,” the growth of which has been exponential since 2008.

We've hardly changed a bit.

We started Adept with the same idea we use today: measurable results drive growth.


Adept officially launches


Adept hires its first official employee

Sara is now EVP of Marketing Services

Move into first "real" office space


1st Annual Halloween Party #jelloshots


Adept recognized as Best Place to Work


First paintball outing

A new tradition is born

1st appearance on the Columbus Fast 50


1st time making the Inc. 5000


Move into 855 Grandview Avenue (our current digs)


New brand and website launched


Host first Digital Trends Breakfast for clients. Great turnout!


Adept Gives selects its first recipients

Furniture Bank of Central Ohio

What a decade

...and we're just getting started.