Meet Upright, the new breed PR agency lifting brands to the trust they deserve.
Jake Kaufman

As Director of Strategy, Jake helps organizations position themselves effectively to acquire new customers, deliver exceptional customer experiences, and build market share—by helping them better understand themselves and their customers. He’s a frequent speaker, avid student of people and behaviors, and an average-at-best snowboarder.

His talent mix

  • Keynote Speaking
  • Radical Empathy
  • Vision Casting
  • Brand Strategy
  • Marketing Strategy

jake’s growth path

Graduating from Freed-Hardeman University with a BA in Bible, Jake began his career as a youth and associate pastor. Following a short stint in West Virginia, he became the Director of Student Ministries at a large church in southeast Ohio. In this role, Jake oversaw growing middle school and high school programs, managed the communication & marketing strategy for the church, spoke at conferences and events throughout the northeast, and led an annual weekend conference drawing students from around the northeast.

During this time, he developed a passion for storytelling and thoughtful marketing. His blog connected him with opportunities to train and teach businesses, college students, and church leaders in creative marketing approaches. His freelance work earned spots for clients on,, and the Art of Manliness.

In 2013, Jake joined Adept as the Director of Strategy. His work has delivered impressive results for Fortune 10 brands, Fortune 100 & 500 companies, and global non-profits.

in his downtime

In his free time, Jake enjoys hiking, skydiving, snowboarding, checking out live music, and generally taking on the world with his wife, Sara. His ideal place is in the hills of West Virginia, with a cold beer in hand.