As Director of Strategy, Paul helps brands understand their users. He has advised the US Government on SEM practices, shared the stage at SES Chicago/New York, and been archived in The British Library.
Paul has been fortunate enough to be featured, published or interviewed in a handful of places:
- 2005 Blogged: Dispatches from the Blogosphere by Tim Worstall
- Blog Schmog: The Truth About What Blogs Can (and Can’t) Do for Your Business by Robert W. Bly
- Marketing Without Advertising by Michael Phillips
- New Influencers: A Marketer’s Guide to the New Social Media by Paul Gillin
- Professional Blogging for Dummies by Susan J. Getgood
- The Corporate Blog as an Emerging Genre of Computer-mediated Communication by Cornelius Puschmann
- Business Week
- The Times
- The Guardian
- BBC Radio
- The Daily Telegraph
- McKinsey Podcast
His talent mix
- Fast-track growth
- Audience Insights
- Primary & Secondary Research
- User Intent
- Customer-centric Strategy
- Growth Activation Modeling
- Strategic Planning
- Measurable Frameworks
paul’s growth path
Paul’s experience over the past 15 years spans every vertical from sole proprietor to Fortune 100. He has devised strategies for leading global agencies and Fortune 100 companies.
Joining Adept in 2014, Paul seized the opportunity to join a fast growing company with a high priority on growth and accountability. His team is responsible for customer insights, primary research and strategic planning to help brands realize their goals within a tailor-made Growth Activation Model.
In his downtime
Outside of Adept, Paul likes to do nothing, but fails regularly as he spends far too much time rebuilding his record collection and attempting to be the world’s cheapest audiophile. He has an aesthetically pleasing golf swing, but an ugly “fade” and fully understands the nuances of cricket having played in the Lancashire League. He supports Burnley.