With digital channels already driving more than half their revenue, this growing franchise system was at a crossroads. They came to Adept with a challenge: rebuild their website, get a handle on their digital marketing, improve performance—and have it ready in under a year. Our deep dive into their business confirmed their growth would require changes to everything, from their website and platform to digital strategy, paid channels and analytics.
An overhauled analytics implementation laid the foundation for making business-critical decisions. Then we redesigned and rebuilt their website on a new platform to deliver a solid technical foundation and conversion-optimized experience. New site architecture and conversion funnels also support all aspects of paid search and search engine optimization—key drivers of lead generation.
The site’s conversion rate is up 95%, with organic sessions up 113%. Data is flowing properly across all tracked channels, allowing franchisees and the franchisor to make critical decisions. The digital foundation has been built to allow for significant growth.
Site conversion rate up 95%; organic sessions up 113%