A tech startup came to Adept with a tall order: help sell a new product—with an extremely long sales cycle—to an exclusive group of buyers in large healthcare institutions. After a comprehensive review of their data, we hit on their growth opportunity: targeted educational content and automated lead nurturing.
Armed with personas, Adept established a comprehensive growth path, then developed a full-funnel inbound lead generation engine for the company. We began with a solid, foundational content strategy, then added content promotion tactics, email automation, lead nurturing and sales support services.
$12M in proposals; 100 new leads, in their first year
The client saw new leads almost right away. At the end of year one, they’d gotten 100 new, highly qualified proposal opportunities worth $12 million.