Compassion International’s blog just wasn’t driving the kind of engagement the global non-profit needed to help keep existing sponsors onboard year after year. When they came to Adept for help, we looked closely at key blog metrics and performance data to identify the opportunities to increase engagement, readership and ultimately drive loyalty.
Adept and Compassion International worked together on overhauling the blog from the ground up to create energy and visual interest. The new blog redesign featured fresh, high-impact visuals plus a deliberate, seamless design to draw readers into the content and keep them coming back for more. The back-end was built to support the blog team’s needs while allowing for easy updates without technical knowledge.
Blog traffic increased 38%
The redesigned blog increased traffic 38% and generated the highest-ever user engagement.