Meet Upright, the new breed PR agency lifting brands to the trust they deserve.

The Challenge

Hallmark Dining is a premier Food Services Management partner offering dining concept design, facility management, menu planning, dining service, and large event catering to a broad range of industries, including education, commercial businesses, and senior living facilities.

Hallmark’s quickly growing list of collegiate clients was starting to present new website management challenges in keeping the dozens of rotating menus for multiple dining concepts on multiple campuses up to date for students, faculty, and parents alike. Hallmark also realized there was an opportunity to drive incremental revenue via special offers and promotions to drive additional meal credit purchases for student dining cards.

The Results

Adept delivered a scalable WordPress solution that allows Hallmark to quickly and cost-effectively replicate and spin up entirely new dining services websites for colleges and universities as they become Hallmark clients.

Just as importantly, Adept built a custom menu management interface in the WordPress backend that allows site admins to easily build and schedule a rotating dining menu for multiple on-campus concepts, months in advance.

The website also introduced  a new, global promotional banner functionality that allows campus dining admins to post offers and promotions to drive incremental retail dining revenue.