A luxury boutique hotel within the Marriott portfolio of brands had a site that was not reflective of its key differentiators and didn’t fully communicate its unique offering. The website also lacked a seamless experience for users to reserve their rooms through the Marriott booking site.
Rather than redesign the entire site, Adept recognized that improving the parts that were most critical to the brand’s goals would make the site feel transformed. The team audited the site for user experience & branding and identified the key areas that would impact conversion. After launching the updated site, the hotel transitioned its ongoing management of existing paid media & SEO efforts to Adept.
Shortly after we began managing marketing channels for the hotel, we saw drastic improvements in site performance based on the KPIs we tracked as well as reports from the Marriott booking site.
Two months into our engagement, we saw:
- 2,500 more site visits
- Over 3,600 leads – a 65% increase compared with the previous period
- Nearly 5x more bookings on the Marriott site compared with the previous period