MEASURABLE RESULTS MATTER:
2018 PERFORMANCE HIGHLIGHTS
Adept’s marketing mix continuously delivers strong results for this brand. Here are a few recent noteworthy data points we’re proud to share:
Continue reading below to learn about the history of our engagement with this industrial manufacturer.
This manufacturer and distributor had always been a B2B marketer when they asked Adept for a strategy that could address a new, consumer audience. They knew they needed one website that could do both—but our data exploration revealed additional growth opportunities with outstanding ROI potential.
The team at Adept agreed that a new B2C and B2B ecommerce website should be the first step on the client’s growth path. The newly designed site reflects their brand authentically, with plenty of information for both B2B and B2C buyers. The next step? Driving site traffic—and transactions—with a marketing mix of paid search, shopping campaigns, remarketing, and SEO to keep a steady flow of customers visiting the site.
After just 18 months of SEO work, sessions were up 55%. Together, we achieved 223% ROI on paid search campaigns and increased revenue 48%.
Revenue up 48% with a 223% ROI; Organic sessions up 55%