Meet Upright, the new breed PR agency lifting brands to the trust they deserve.

The Challenge

A global non-profit came to Adept with a question. Could harder-working Pay-Per-Click (PPC) programs increase their sponsors without raising spend? Our deep analysis of the organization’s historical performance revealed strategies that would allow them to grow sponsorship by reducing the cost of acquisition.

Our Approach

Our research convinced us that the PPC campaigns in place needed an overhaul. So we restructured the campaigns and fully optimized the sponsor funnel via paid search, display advertising and remarketing.

The Results

The new PPC campaign reduced the organization’s cost-per acquisition by 50%, allowing them two sponsors for the price of one.

CPA reduced 50%

Are you ready to see how a fresh PPC campaign could increase your brand awareness without breaking your budget? Contact us today!