We took a holistic approach to digital, combining brand and performance marketing to improve lead generation. We started our process by digging into the market positioning of the firm’s competitors and the minds of its key stakeholders. We then used our findings to create a more compelling story online via web redesign, SEO, and a PPC campaign. Finally, we kicked the program into high gear with a persona-driven, full-funnel approach that transformed their marketing strategy into an integrated, inbound lead-generation engine. The new, full-funnel plan continues to deliver highly winnable sales leads.