Case Study Caster Connection

Finding the Sweet Spot for B2B and B2C Digital Marketing

48%

revenue increase

223%

ROI

55%

increase in organic sessions

Paid
SEO
Analytics

The Challenge

Brands enticing B2B and B2C customers have particular challenges, and one Columbus-based manufacturer turned to Adept for help. While the brand had always been a B2B marketer, it was time to address a B2C audience—but how? Could the brand’s website adequately and appropriately serve the needs of both audiences?

The Approach

Through data exploration, our team revealed an optimized solution. We agreed that one e-commerce website could serve the needs of B2B and B2C clients. But the site needed to reflect the brand authentically, with plenty of information for both B2B and B2C buyers. To keep a steady flow of customers visiting the site, it also needed to drive site traffic and transactions with a marketing mix of paid search, shopping campaigns, remarketing, and SEO.

After just 18 months, brand sessions were up 55%, and we achieved 223% ROI on paid search campaigns, increasing revenue by 48%.

Results