Case Study Global Nonprofit

Careful A/B Testing Drives Optimal Results


children sponsored


in donations


The Challenge

A global nonprofit came to Adept with a question. Could we optimize their paid media campaigns to increase sponsor acquisitions and generate revenue for critical funds at a lower cost per acquisition? Our assessment indicated that the answer was yes.

The Approach

After thorough analysis, we designed a creative media mix that spanned multiple platforms - search, Google Grant, programmatic display and retargeting—combined with deep, closed-loop reporting to fully optimize acquisitions and donations. Campaigns were completely overhauled and restructured through careful A/B testing to drive optimal results.