Case Study Global Nonprofit
Careful A/B Testing Drives Optimal Results
27,000
children sponsored
$10,000,000+
in donations
Paid
The Challenge
A global nonprofit came to Adept with a question. Could we optimize their paid media campaigns to increase sponsor acquisitions and generate revenue for critical funds at a lower cost per acquisition? Our assessment indicated that the answer was yes.
The Approach
After thorough analysis, we designed a creative media mix that spanned multiple platforms - search, Google Grant, programmatic display and retargeting—combined with deep, closed-loop reporting to fully optimize acquisitions and donations. Campaigns were completely overhauled and restructured through careful A/B testing to drive optimal results.
Results
