A hazing-related case gained by the firm in March 2021 required public relations support. Adept jumped in, managing all immediate media requests while creating an in-depth trust-building strategy to end hazing for good. As a result, every major national outlet in the country, including Good Morning America, The Today Show, CBS Evening News, The New York Times, The Washington Post, and many more, featured the case and a call to action: zero-tolerance policies for hazing on all college campuses. While the stories first appeared in traditional media, they created an impactful and lasting digital footprint, influencing search engine results and social media. But most significantly, the stories reached the people in power who could end college hazing for good.