Case Study Event Production Company

Integrated SERP Strategy Creates Maximum Results


ROI in 6 months


increase in conversions


decrease in cost per conversion


The Challenge

A national event production company with a long history and a stellar reputation found themselves competing in a rapidly changing, fragmented market. New competitors were emerging with a variety of offerings; and the company needed to adapt their marketing strategy to focus heavily on digital. They came to Adept to build their go-to-market digital strategy which focused on a site experience that represented the brand and engaged the user, paid media and organic search to build their digital reputation.

The Approach

Adept designed a new website experience that clearly communicated who the brand was, what they stood for, and offered clear paths for each customer segment to find exactly what they were looking for, easily. Upon site launch, paid media and organic search were launched to drive relevant traffic to the site to engage and convert. Within 12 months, the company saw first-hand and felt the impact of their new strategy -- increasing lead opportunities for their sales team and closing new business.