Case Study Real Estate Developer

User Experience Directly Correlates with Marketing Results


project ROI


increase in conversion rate (old site vs. new site)

Website Development

The Challenge

After completing a user experience project to gain insights into the needs of prospective apartment renters, a multi-unit real estate company recognized that its online presence was outdated and did not align with user needs.

The Approach

Adept collaborated with the client team and utilized the research findings and data to drive the strategy for the site redesign. Ensuring a balance of functional user experience across devices with the unique brand messaging was critical to success. Strategy, creative, UX design and development locked arms to produce an experience that met the needs of the prospective renter, the current customer and the business.