Case Study Regional Bank
Higher performing SEO outcomes driven by agency integration across multiple banking business units
Product name and page copy changes, without an SEO plan, would lead to the removal of critical consumer search language and negatively affect search relevance and results. Helping to drive strategic alignment between multiple business units, Adept worked to ensure all respective objectives would be met while returning search performance to expected levels as rapidly as possible.
SEO strategies included a full funnel approach that integrated with Paid Search, Digital PR and eCommerce Optimization to amplify findability, impressions and conversion rates. Key consumer search terms were aggressively re-seeded and Adept collaborated across content development teams to update new product information and retire outdated product mentions.