Case Study Regional Cancer Hospital
Connecting patients who need care with the very best people to give it.
Their goal was focused on increasing patient lead volume for a variety of cancer treatment services utilizing a holistic approach that incorporated paid media, organic search optimization, conversion optimization and UX experience.
Initially, our work focused on increasing traffic to the cancer-specific website with the goal of increasing patient leads. Shortly after campaign launch, we saw significant growth in traffic and conversions using a mix of paid search, organic search and content strategy. As traffic grew, Adept developed a user testing plan to gain insights into how the site could better serve its audience segments. This research, in addition to specific business needs of our client, identified a significant opportunity to redesign the UX experience to better align with the needs of its users and further increase conversion rate. Following the site redesign launch, a conversion optimization program was developed to continue an iterative test-and-learn process to consistently increase performance.