Case Study Regional Cancer Hospital
Connecting Patients to the Best Cancer Care
Their goal was to increase patient lead volume for various cancer treatment services by utilizing a holistic approach that incorporated paid media, organic search optimization, conversion optimization and UX experience.
Initially, our work focused on boosting traffic to the cancer-specific website to increase patient leads. Shortly after we launched a campaign that used a mix of paid search, organic search and content strategy, we saw significant growth in traffic and conversions. As traffic grew, we developed a user testing plan to gain insights into how the site could better serve its audience segments. This research, in addition to the specific business needs of our client, identified a significant opportunity for redesigning the UX to better align with the needs of its users and further increase the conversion rate. Following the subsequent site redesign, we developed a conversion optimization program and continued an iterative test-and-learn process to increase performance consistently.