Webinar: Why You Should Add Trust-Building to Your Digital Marketing Plan
In a world where online reviews are often trusted as much as a personal recommendation (Local Consumer Review Survey 2020), trust is your brand’s competitive advantage. Have you ever wondered how brand trust is built, managed and leveraged to create customer loyalty?
In this webinar, we’ll share lessons learned that shape Adept’s approach to integrating trust-building into digital marketing plans, including examples demonstrating how to achieve better outcomes.
Join the webinar to learn:
- How to assess each brand touchpoint through the lens of trust
- A proven methodology for assessing your brand’s trustworthiness compared to competitors
- How data translates feelings about trust into concrete trust measurables
- How to impact trust across the entire marketing funnel
- A proactive approach to responding to culture and comments
- A free Trust-Building Checklist to help assess your brand’s trust-building effectiveness.
Adept EVP of Digital Public Relations and Communications
Kristyn is a change agent in public relations and communications with over 20 years of experience helping brands connect with audiences. She’ll share Adept’s proprietary approach to trust-building, actionable steps you can take to assess brand trust, and a Trust-Building Checklist to help evaluate how your brand stacks up.
Join Our Webinar.
Wednesday, October 20th