We hope you see why conversion optimization is one of the most powerful ways to drive growth, and now have an understanding of how to overcome common hurdles brands face.

To get started, we’ve linked our Impact Projection Calculator below. You can use this tool to determine the potential upside for your website if you improved your conversion rate incrementally. Just duplicate the template, then input your sessions, average order or customer value and conversion rate and it will calculate your potential impact. This should help you size the prize for your business.