Case Study AEP Energy
Powerful solutions for an energy supplier.
We created a full-funnel digital marketing plan that drives traffic to a redesigned website with a seamless enrollment process that mirrors customer needs and allows them to switch providers with ease. And we optimized tracking, so true ROI is measured. The data is used to continually optimize the plan.
Our approach integrated specialists from our performance marketing team with our strategy, creative, user experience, and web development teams to collaborate and develop a three-pronged approach:
First, we did an audit and re-implementation of analytics to gain insights into performance for all channels, and addressed problems in the current campaigns to maximize performance across the funnel.
Simultaneously, we worked to gain a deeper understanding of the customer journey to optimize the marketing funnel, and created a new website experience to ensure that users could easily enroll with AEP Energy.
Finally, armed with these insights, our ongoing marketing efforts were refined and optimized to drive further engagement and growth for the brand. Today, our partnership allows us to collaborate with the marketing team and other critical functions within AEP Energy, including four business units, IT, and the PMO team.