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Drive Quality Traffic to Your Content & Increase Organic Conversions

If it’s about increasing your digital footprint, driving more organic traffic to your website, or getting more of that traffic to convert into leads or paying customers—it’s in our wheelhouse.

Columbus SEO Services

Move Beyond "Optimizing for Search Engines"

A winning SEO strategy helps searchers find what they want online. It’s more than keywords and meta descriptions. It’s about content, experience, insight, and action.

Typically, SEO begins with a focused approach to a brand’s website. This is where the easiest wins exist—where a few improvements and modifications can have meaningful impact. The website should be consistently optimized with high-converting keywords, analyzed for both searcher satisfaction and conversion, and improved upon to deliver an ideal user experience.

To maximize organic results, brands must move beyond the website. We must create link-worthy content, get our brand cited in high-value publications, generate positive brand sentiment, increase brand awareness, and enrich our social profiles and followings.

At Adept, we know an effective SEO strategy spans multiple competencies most people might not consider as part of SEO, including review generation, review management, digital PR, website design and development, and brand positioning.

This is SEO in 2021. And it’s this kind of strategic thinking and quality execution that we bring to the table to help your business grow. Looking for local SEO, SEO consulting, or an all-in strategy?

The Adept Approach

A Strategic Approach to Grow Organic Revenue

SEO today is (much) more than keyword optimization. It’s about building brands, attracting audiences, and creating funnels to know the true impact of SEO. This requires a sophisticated mix of technical abilities, complex data analysis, strategic thinking, and creative execution. And it requires a disciplined methodology and approach. At Adept, we specialize in building sustainable engines of high-quality traffic that help brands achieve defined business goals.
Here's how we do it:

Identify Clear Business Goals & SEO Objectives

Whether we’re talking about a campaign or onboarding to a new client, our SEO team’s first priority is to understand and internalize your business goals. We start the partnership with discussions about your niche, business model, marketing objectives, assets, target audience, and more.

Key Activities:

  • Discovery Sessions
  • Stakeholder Interviews
  • Audience Segmentation

Research to Determine What, Why, and How People Search & Convert

With goals in mind, we set out to understand the level of effort and tactics we will need to implement to get there. To do this, our data analysts perform a technical SEO audit, situational analysis, and lots (and lots) of search query research to determine how your audiences search, convert, and transact.

Key Activities:

  • SEO Audits
  • Search Query Research
  • Persona Development
  • Conversion Funnel Mapping

Develop a Strategy to Win Over Searchers

When we talk about an SEO strategy, we’re not simply talking about a checklist of tactics. We define strategic objectives and develop a prioritized action plan to help searchers in your markets find what they are looking for.

Key Activities:

  • Holistic SEO Strategy
  • SEO Campaigns
  • Execution Roadmap
  • Performance Reporting

Create Winning Content for Searchers

Each online touchpoint as a relationship-building opportunity. One that moves potential buyers further down the path to purchase your product or service. We package content in the right ways, then serve it to potential customers at the precise times they’re searching along their path to purchase, and tie it all together to create a traffic engine that drives users through the conversion funnel.

Key Activities:

  • Blogging Strategy
  • Site Page Creation
  • Site Content Optimization
  • Asset Creation
  • Infographics

Optimize For User Intent & Discoverability

Sometimes it’s about showing up in knowledge boxes, answer boxes, and listings. Other times, it’s about SERPs performance. And other times, it’s about switching up the content on the landing page to increase page engagement and goal completions.

Key Activities:

  • Indexing & Crawl Optimization
  • Mobile SEO
  • URL Structure & Architecture
  • Meta Tags & Technical Keyword Optimization
  • Semantic Markup & Structured Data
  • SEO for Images, Video, News
  • International SEO
  • Local SEO

Promote Content and Elevate the Brand

We think beyond outdated “link-building” techniques.  We focus on creating content that wins links, mentions, and authority naturally. This is all about shareability, creating buzz, PR 2.0, and SEO-savvy digital outreach.

Key Activities:

  • Influencer Outreach
  • Guest Posting
  • Press Releases
  • Sponsorships
  • Content Creation

Report on Performance and Spot Performance Blockers

At Adept, we don’t do it unless we can track and measure it. Our SEO strategies are no different. Your strategy will include a transparent measurement framework, and we will review progress, trends, and growth with you on a consistent basis. You’ll never be in the dark about your organic performance.

Key Activities:

  • Analytics
  • Dashboards
  • Performance Meetings

Test, Learn, And Improve

Once it’s published, it’s not over. We can test and improve site experiences, conversion points, SERPs pages, and a multitude of key touchpoints to continually improve the performance of your organic campaigns (and grow your revenue).

Key Activities:

  • Conversion Optimization
  • Analytics
Our Case Studies

What Really Matters is Results. And We Have Plenty of Those to Share.

Let's Talk About the Growth You Need

Tools & Resources

Get SEO Tools & Resources To Broaden Your Knowledge.

We aren’t just executing SEO strategies—we’re leading them. Download the tools we’ve built and use ourselves, or check out our resources to evolve your understanding of winning SEO tactics. Don’t see what you’re looking for? Check out our blog posts on SEO topics. 

"Adept has been a business partner of ours for many years. Their team is knowledgeable, supportive, punctual, and goes above and beyond to help us with anything we may need. I highly recommend Adept; you will not be disappointed!"

Lora Shaw

Vice President of Operations

"Working with Adept has made a huge difference. It’s been a good business decisionall the way around."

Holly Hollingsworth

Brand Marketing Manager

"They really wanted to get to know our business so they could better serve our needs."

Tom Bohls


"Going with Adept was the best decision we have made from a marketing standpoint."

Morgan Hughes

Sourcing Manager

"Strategic thinking, how quickly you’ve helped me during times we’ve needed help urgently. You feel like an extension of our own team!"

Dustin Hardage

Internet Marketing Director

"Follow through and care and attention to detail are awesome. Entire team is totally invested in making sure our project nets results. It truly feels like they are a part of our business."

Rex Elliott


"Everyone is a true expert in their area/concentration. I know I am getting the best work and the best insight from all of those I work with at Adept."

Jennifer Hargett

Director, Marketing Communications

"You spent enough time with us to 'get' us. You understand our DNA."

Chip Cooper


"The friendly and knowledgeable staff who are invested in our mission and consistently strive to do better."

Kate Burkhardt

Marketing Manager

"I have had a great experience working with Adept. They helped us build two beautiful and functional websites , are monitoring their performance closely-- measuring every step of the way-- and thinking forward about improvements and growth. The results in leads and conversions we have already seen within 6 months of our new websites have been astounding. I'm so pleased to have a digital partner that thinks this way for us and am confident in their abilities to help us grow and convert online."

Lindsey Kuhn

Marketing Director

"We have a great partnership with Adept. We have been working with them since 2013 and have been pleased with their services."

Tom Emmons

Senior Digital Marketing Manager