Data and Analytics

We’re Data Driven

Everyone talks about data today. We’ve been doing performance marketing for over a dozen years, so data’s in our DNA. We’re experts at collecting it, but it’s what we do with it that really matters. The goal is to understand. Everything. About the brand, customers, and marketing. So we measure everything—each click, each view, every action. We build analytics models and outline the actions to take or test. And our strategists expertly use data to uncover unique human insights, so our creative and PR resonates.


Different industries serviced with various data and analytics needs


Average years of experience of our analytics experts


Unique accounts supported by analytics services in the last 12 months

Adept is a Google Marketing Platform Partner Certified Company with an Analytics Certification.

This status gives our team prioritized support from Google, access to partner-only resources including the latest beta features, and collaboration opportunities with Google teams.

Measurement and Analytics are never an afterthought at Adept. We’re involved from the beginning to ensure that data is not only captured correctly, but reflects the performance metrics that matter the most to the business and visualized in a way that’s easy to understand.

Robby Herbst, Analytics & Optimization Lead

Data First, Data Throughout

We hold ourselves accountable to results. Through site audits, analytics platforms and custom reporting, we make sure to capture the right data in the right places. And we continuously study the data and provide ideas to improve performance at each touchpoint. You’ll know your customer better. And exactly how your website performs. In fact, you’ll have the full picture of how our marketing drives brand growth across the funnel.


Sold to an international advocacy organization to improve data and reporting accuracy.


Improved a conversion discrepancy for an electricity and natural gas supplier from ~30% to 0.01%.


Custom Data Studio monthly reports and dashboards created to date

Our Expertise

Data and Analytics Services

Analytics Tracking and Data Integrity Audits

Analytics Platform Evaluations

Tracking Structure Recommendations and Implementation

Trend Analyses and Insights

User Behavior Analysis

Dashboard Visualization

Website and Platform Migration

Predictive Modeling

Closed-Loop Reporting

Google Analytics, Tag Manager and Data Studio Training

Looking for more details about our data and analytics capabilities?

Strategic thinking, how quickly you've helped me during times we've needed help urgently. You feel like an extension of our own team!

Anonymous, Director of Digital Marketing

Global Non-Profit

Energy Supplier

Powerful Growth for an Energy Supplier

Read More
Analytics Strategy Creative Paid SEO Conversion Optimization Website Development

Regional Cancer Hospital

Connecting Patients to the Best Cancer Care

Read More
Strategy Paid SEO Creative UX Design Conversion Optimization Website Development

Engage Us

Let’s Go Further, Together