We think it's time
to admit that it’s broken.

An Open Letter To Central Ohio Business Leaders

Dear Businessperson,

We think it's time to admit that it’s broken. The marketing agency-client relationship is blatantly unfair and we’re concerned nobody's talking about it.

Successful relationships require a shared interest in the desired outcome. However, in most cases, agencies get paid regardless of the outcome.

Can CPAs give bad tax advice without consequences? How about attorneys? Why should marketing agencies get a free pass when they get it wrong?

We believe it’s time for real accountability through guaranteed results.

When agencies guarantee their work, important things happen:

• Conversations shift from selling services to evaluating the probability of success
• With the focus on success, agencies naturally set realistic expectations that enable clients to make informed decisions
• With more information, clients are less likely to invest in doomed marketing plans

If marketing agencies will guarantee their work, businesses will finally find the expertise they need and could trust that the experts will advise them both when to spend their money and when not to spend at all.

If you've only talked to agencies who are unwilling to assume some of your risk, maybe it's time to talk to Adept. Together, we can explore how digital marketing might impact your business and decide if it's worth the [shared] risk.

Justin & Danielle
Founders