Digital PR Agency
We Believe Digital Marketers Can Do Public Relations Better
Public relations is an essential element of brand awareness and trust-building, but few PR firms know how and when to integrate PR into a holistic digital marketing strategy. We do. PR is about more than impressions. It’s about fortifying your customer’s journey with stories and information that uplift all digital marketing activities and ease the customer’s path to purchase. But few other PR professionals and marketers are making that connection.
of brand PR teams are involved in the development of marketing strategy at most firms. At Adept, it’s 100%.
of PR professionals measure their work, but under a third look at sales impact.
marketers are focusing on digital PR.
Kristyn Wilson, EVP, Digital PR and Communications
Without question, brands are impacted by what’s said about them online, both in real time and in the past. This reality can leave digital marketers feeling their efforts are occasionally disrupted or compromised—because they are.
Building brand reputation is about more than earned media coverage in today’s digital landscape. It requires the integration of PR and digital marketing. When every touchpoint is in sync, they guide consumers toward your brand, yielding more than impressions; they bolster all digital marketing efforts to build brand trust and deliver results.
It's All about Trust
Brand reputation begins and ends online. That’s why public relations has to build trust. When a brand is trusted, a consumer will choose it repeatedly. But when trust is lost, so is revenue. We look at public relations through the lens of trust because the investment yields positive, long-term results that lead to greater market share and customer loyalty.
Chances are, trust isn’t a metric you measure. But we do. We’ve created a proprietary Trust Assessment that examines your consumer’s journey and the most influential touchpoints that are either helping or hurting your brand.
one-time donations driven to support COVID-relief efforts
YOY increase in media mentions
boost in Twitter conversation about identified keywords
Digital PR Services
Social Media Strategy & Amplification
United Way of Central Ohio