Digital PR Agency
We Believe Digital Marketers Can Do Public Relations Better
Because public relations is an essential element of brand awareness and trust-building. But few know how and when to integrate PR into a holistic digital marketing strategy. We do. PR is about more than impressions. It’s about fortifying your customer’s journey with stories and information that uplift all digital marketing activities and ease the path to purchase. But few PR professionals and marketers are making the connection.
Of brand PR teams are involved in the development of marketing strategy
of PR professionals measure their work, but a little under a third of them look at sales impact
Marketers are focusing on digital PR
Kristyn Wilson, EVP, Digital PR and Communications
Without question, brands are impacted by what’s said about them online, both in the past and in real time. This new reality can leave digital marketers feeling their own efforts are occasionally disrupted or compromised — because they are.
Building brand reputation is about more than earned media coverage in today’s digital landscape. It requires the integration of PR and digital marketing. When each touch point works in sync, it guides consumers toward your brand, yielding more than impressions; it bolsters all digital marketing efforts to build brand trust and deliver results.
It's All About Trust
Brand reputation begins and ends online. That’s why public relations has to build trust. When a brand is trusted, a consumer will choose them again and again. But when trust is lost, so is revenue. We look at public relations through the lens of trust because the investment yields positive, long-term results that lead to greater market share and customer loyalty.
Chances are, trust isn’t a metric you measure. But we do. We’ve created a proprietary Trust Assessment that examines your consumer’s journey and the most influential touch points that are either helping or hurting your brand.
one-time donations driven to support COVID-relief efforts
YOY increase in media mentions
boost in Twitter conversation about identified keywords
Digital PR Services
Social Media Strategy and Amplification
United Way of Central Ohio