Digital PR Agency
We Believe Digital Marketers Can Do Public Relations Better
Public relations is an essential element of brand awareness and trust-building, but few PR firms know how and when to integrate PR into a holistic digital marketing strategy. We do. PR is about more than impressions. It’s about fortifying your customer’s journey with stories and information that uplift all digital marketing activities and ease the customer’s path to purchase. But few other PR professionals and marketers are making that connection.
of brand PR teams are involved in the development of marketing strategy at most firms. At Adept, it’s 100%.
of PR professionals measure their work, but under a third look at sales impact.
marketers are focusing on digital PR.
Marketing and public relations have historically existed separately, but the time is now for strategic integration. When PR is a planned portion of the digital mix, it maximizes all digital marketing efforts, amplifying growth.
Kristyn Wilson, EVP, Digital PR and Communications
PR Is More Than Impressions. So Much More.
Without question, brands are impacted by what’s said about them online, both in real time and in the past. This reality can leave digital marketers feeling their efforts are occasionally disrupted or compromised—because they are.
Building brand reputation is about more than earned media coverage in today’s digital landscape. It requires the integration of PR and digital marketing. When every touchpoint is in sync, they guide consumers toward your brand, yielding more than impressions; they bolster all digital marketing efforts to build brand trust and deliver results.
WHY ADEPT
It's All about Trust
Brand reputation begins and ends online. That’s why public relations has to build trust. When a brand is trusted, a consumer will choose it repeatedly. But when trust is lost, so is revenue. We look at public relations through the lens of trust because the investment yields positive, long-term results that lead to greater market share and customer loyalty.
Chances are, trust isn’t a metric you measure. But we do. We’ve created a proprietary Trust Assessment that examines your consumer’s journey and the most influential touchpoints that are either helping or hurting your brand.
one-time donations driven to support COVID-relief efforts
YOY increase in media mentions
boost in Twitter conversation about identified keywords
Our Expertise
Digital PR Services
Branded Search
Review Management
Media Relations
Thought Leadership
Social Media Strategy & Amplification
We are very pleased with the service and partnership provided to us by Adept. The team is strategic and effective, making certain that our mission is positioned front and center for our current stakeholders and those we want to attract. As a result of Adept's ongoing research that analyzes the community's impressions of our organization, we know the state of our reputation and receive ongoing guidance for building trust.
Lisa Courtice, President & CEO
United Way of Central Ohio