Digital PR Agency

We Believe Digital Marketers Can Do Public Relations Better

Because public relations is an essential element of brand awareness and trust-building. But few know how and when to integrate PR into a holistic digital marketing strategy. We do. PR is about more than impressions. It’s about fortifying your customer’s journey with stories and information that uplift all digital marketing activities and ease the path to purchase. But few PR professionals and marketers are making the connection.

19%

Of brand PR teams are involved in the development of marketing strategy

98%

of PR professionals measure their work, but a little under a third of them look at sales impact

> 1 in 10

Marketers are focusing on digital PR

Marketing and public relations have historically existed separately, but the time is now for strategic integration. When PR is a planned portion of the digital mix, it maximizes all digital marketing efforts, amplifying growth.

Kristyn Wilson, EVP, Digital PR and Communications

PR Is More Than Impressions, So Much More

Without question, brands are impacted by what’s said about them online, both in the past and in real time. This new reality can leave digital marketers feeling their own efforts are occasionally disrupted or compromised — because they are.

Building brand reputation is about more than earned media coverage in today’s digital landscape. It requires the integration of PR and digital marketing. When each touch point works in sync, it guides consumers toward your brand, yielding more than impressions; it bolsters all digital marketing efforts to build brand trust and deliver results.

WHY ADEPT

It's All About Trust

Brand reputation begins and ends online. That’s why public relations has to build trust. When a brand is trusted, a consumer will choose them again and again. But when trust is lost, so is revenue. We look at public relations through the lens of trust because the investment yields positive, long-term results that lead to greater market share and customer loyalty.

 

Chances are, trust isn’t a metric you measure. But we do. We’ve created a proprietary Trust Assessment that examines your consumer’s journey and the most influential touch points that are either helping or hurting your brand.

$2mm

one-time donations driven to support COVID-relief efforts

900%

YOY increase in media mentions

33%

boost in Twitter conversation about identified keywords

Our Expertise

Digital PR Services

Branded Search

Review Management

Media Relations

Thought Leadership

Social Media Strategy and Amplification

Want more details about our public relations POV?

We are very pleased with the service and partnership provided to us by Adept. The team is strategic and effective, making certain that our mission is positioned front and center for our current stakeholders and those we want to attract. As a result of Adept's ongoing research that analyzes the community's impressions of our organization, we know the state of our reputation and receive ongoing guidance for building trust.

Lisa Courtice, President

United Way of Central Ohio

Better Together

Public Relations Makes Digital Marketing Work Better

There are some ceilings that digital marketing can’t break through alone, but when integrated with public relations, the sky's the limit. Digital PR works even better with the following:

Engage Us

Let’s Go Further, Together