Case Study Store 5a

Improving In-Store and Online Traffic for Fine Jewelry

20%

increase in organic visits to the website

48%

increase in online revenue from combined SEO and paid services

44%

increase of in-store sales to plan compared to previous year

Paid
SEO

The Challenge

A first-class pre-owned fine jewelry retailer has elevated the consignment experience. Buyers and sellers know they can trust the brand for its quality goods and fair prices, but they hesitate—particularly online—to complete a purchase or sales transaction. So the brand sought to increase in-store traffic and sales to continue to support traditional retail while also increasing online sales by amplifying awareness and removing transactional barriers.

The Approach

Creating a comprehensive marketing strategy required a thorough understanding of luxury e-commerce and the brand’s pre-owned luxury accessory offering. We uncovered the people looking to buy or sell pre-owned luxury accessories, how they behave online, and what they search for. Then we integrated digital marketing to target those audiences and ease the path to purchase at every stage. Local SEO promoted in-store traffic, paid search and retargeting promoted online sales, and a combination of the two increased brand awareness with target audiences. This comprehensive approach delivered dramatic results, increasing website impressions, online revenue, in-store foot traffic and in-store sales.

Results