Creating a comprehensive marketing strategy required a thorough understanding of luxury e-commerce and the brand’s pre-owned luxury accessory offering. We uncovered the people looking to buy or sell pre-owned luxury accessories, how they behave online, and what they search for. Then we integrated digital marketing to target those audiences and ease the path to purchase at every stage. Local SEO promoted in-store traffic, paid search and retargeting promoted online sales, and a combination of the two increased brand awareness with target audiences. This comprehensive approach delivered dramatic results, increasing website impressions, online revenue, in-store foot traffic and in-store sales.