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Ohio Email Marketing Agency

Drive Sales and Nurture Leads with Targeted Email Marketing

Email is one of the most tried and true marketing tactics. The reason? It works. When done well, email marketing can increase conversions, nurture leads, and generate sales — all in a cost-effective way.

Email Marketing Services

Harness the Power of Email for Your B2B or Consumer Business

Email marketing is proven to generate ROI at a rate of 38 to 1 when compared to other channels, per Litmus Research. This makes email marketing a low-risk, high-reward investment for your business.

For consumer businesses, especially ecommerce retailers, email marketing can directly benefit a brand’s bottom line. With a thoughtful marketing and promotional strategy, you will not only see more sales, you’ll create repeat customers.

For B2B businesses, email is a crucial way to nurture and convert leads. Email marketing provides a sustainable way to keep in contact with prospects throughout long sales cycles and stay top of mind with customers to encourage repeat business.

Need to optimize your current email marketing or overhaul your strategy?

Our Email Marketing Approach

Data-Driven Email Marketing That Produces Measurable Results

Just like with all marketing channels, successful email marketing relies on data.That’s why we do in-depth research before ever sending an email, and why we track performance every step of the way. The result: a more targeted, personalized and adaptable email strategy that helps meet your business goals.
Here's how we do it:

Discovery and Research

We get to know your business and your sales cycle to discover how email marketing can help you reach your goals. To do this, we analyze your historical data and collaborate with you to understand your audience(s).

Key Activities:

  • Stakeholder Interviews and Workshop
  • Email List Evaluation
  • Audience Persona Development

Email Content Strategy

Do you need a lead nurture campaign? Would you benefit from a welcome campaign for new subscribers? We use the insights from our research to determine what messages your audiences want to hear and how often they want to receive them. Once defined, we create a detailed editorial calendar and sync it with your email and/or marketing automation platform.

Key Activities:

  • Define Email Frequency
  • Develop Editorial Calendar

Creative Development

Developing the right content for emails is paramount to success. Based on your audiences, we develop content, create an engaging design that will drive clicks, and choose a destination that directly ties back to the content.

Key Activities:

  • Copywriting
  • Email Design
  • Mobile-friendly Email Development

Distribution and Tracking

In order to segment data and measure the impact of campaigns, we set the stage for proper email performance tracking before launch. We measure engagement, analyzing metrics such as open rates and click-throughs, but we also track where recipients go after they click. Does a customer put an item into their cart – and do they purchase? Does a lead download a white paper or contact sales? We use this data to optimize our content and strategy to get more of the results we want.

Key Activities:

  • Measurement and Reporting
  • Campaign Optimization
Email Marketing Case Studies

What Really Matters is Results. And We Have Plenty of Those to Share.

Let’s Talk About the Growth You Need

Tools & Resources

Get Email Marketing Resources To Broaden Your Knowledge

We do more than send email blasts—we develop original strategies for making emails stand out in a cluttered inbox. Check out our resources to evolve your understanding of winning email marketing tactics. Want to see more? Check out our blog posts on Email Marketing topics.

We're experienced in every major platform and technology.

"Adept has been a business partner of ours for many years. Their team is knowledgeable, supportive, punctual, and goes above and beyond to help us with anything we may need. I highly recommend Adept; you will not be disappointed!"

Lora Shaw

Vice President of Operations

"Working with Adept has made a huge difference. It’s been a good business decisionall the way around."

Holly Hollingsworth

Brand Marketing Manager

"They really wanted to get to know our business so they could better serve our needs."

Tom Bohls

President

"Going with Adept was the best decision we have made from a marketing standpoint."

Morgan Hughes

Sourcing Manager

"Strategic thinking, how quickly you’ve helped me during times we’ve needed help urgently. You feel like an extension of our own team!"

Dustin Hardage

Internet Marketing Director

"Follow through and care and attention to detail are awesome. Entire team is totally invested in making sure our project nets results. It truly feels like they are a part of our business."

Rex Elliott

Partner

"Everyone is a true expert in their area/concentration. I know I am getting the best work and the best insight from all of those I work with at Adept."

Jennifer Hargett

Director, Marketing Communications

"You spent enough time with us to 'get' us. You understand our DNA."

Chip Cooper

Partner

"The friendly and knowledgeable staff who are invested in our mission and consistently strive to do better."

Kate Burkhardt

Marketing Manager

"I have had a great experience working with Adept. They helped us build two beautiful and functional websites , are monitoring their performance closely-- measuring every step of the way-- and thinking forward about improvements and growth. The results in leads and conversions we have already seen within 6 months of our new websites have been astounding. I'm so pleased to have a digital partner that thinks this way for us and am confident in their abilities to help us grow and convert online."

Lindsey Kuhn

Marketing Director

"We have a great partnership with Adept. We have been working with them since 2013 and have been pleased with their services."

Tom Emmons

Senior Digital Marketing Manager