Inbound marketing is integrated marketing–powered by content that is valuable to a precise group of your consumers. the Inbound methodology supports the sales process from beginning to end, making it particularly effective for companies with extended sales cycles.
The Adept Approach
First, we’ll guide you through the research and strategy it takes to identify your ripe audiences and the specific messages they’ll want to hear at every point in the purchase funnel. Next, we’ll build a digital marketing mix to promote your content and keep it discoverable to your key audiences. That mix might include SEO, paid search ads, email marketing, social media and more.
Adept’s Inbound programs include lead-acquisition strategies to capture email addresses in exchange for more valuable content as the sales cycle progresses, plus a proven process for nurturing each lead via automated, personalized email along the way.