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Leverage Social Media to Build Awareness and Reach New Customers

For most businesses, using social media the right way may seem daunting. But when done strategically, social media marketing is a powerful way to get your business in front of highly targeted groups of people who match your customer profiles. Merely having a presence on social platforms isn’t enough. Understanding your industry, audience, and goals is necessary to choose the right platforms, messages, and mix of paid and organic social content to achieve your goals.

Social Media Marketing Capabilities

Grow and Engage Your Audience with Strategic Social Media Programs

Social media is a dynamic tool for boosting the reach of your brand, engaging directly with customers, and even reaching new audiences. But it’s also difficult to do successfully. With the number of brands on social, you have to cut through the noise and find a way to stand out. It takes a consistent, diligent effort.

That’s why we work with clients to create differentiated, sustainable strategies for reaching their audiences on social media. It’s another reason we typically suggest combining organic social and paid social campaigns. We see organic social as a way to create brand loyalty with your current audience, while paid social offers opportunities to connect with a new customer base. This two-part approach also extends the life of your content and makes it easier to stay top of mind.

Want to strengthen your social media presence?

Our Social Media Marketing Approach

Holistic Social Media Strategies That Drive Results

We have a proven process for combining organic social and paid social campaigns to drive meaningful results for our clients. We’ll work with you to identify the right social platform mix, content, and engagement strategy to meet your goals. The result: a target audience that’s more aware, connected, and loyal.
Here's how we do it:

Discovery and Alignment

We start by getting to know you, your audience, and your business goals so we can align on how social media can support your brand and drive the results you’re looking for.

Key Activities:

  • Stakeholder interviews and/or workshop
  • Review of brand positioning, existing creative assets, and any documented messaging
  • Define target audiences and segments
  • Research platform, targeting, ad options based on goals and audiences

Brand and Messaging Differentiation

Your presence on social media should both meet your customers’ expectations and differentiate you from your competitors. We identify how to accomplish this by reviewing data from any past campaigns and assessing how your competition uses social media.

Key Activities:

  • Social media audit of current platforms
  • Competitor social media audit
  • Key messaging development

Organic Social Media Strategy

A successful social media strategy hinges on distributing the right content through the right platforms. Our assessments will inform which platforms our efforts should focus on, as well as identify creative ways to frame your messages.

Key Activities:

  • Platform selection & prioritization
  • Platform-specific content strategy
  • Editorial calendar 
  • Content and creative execution

Paid Social Media Strategy

The success of paid social media campaigns relies heavily on targeting. As a result, it’s critical to know who your audience is—their age groups, their behaviors, what they’re interested in —to define parameters for who we reach. From there, our content must be engaging and differentiated so we stand out in someone’s feed.

Key Activities:

  • Platform selection & prioritization
  • Build audiences and targeting parameters
  • Campaign calendar
  • Content and creative execution


Eye-catching visuals and copy that aligns with brand messaging are key to engaging a brand’s target audience. Our team harnesses the power of smart creative by closely monitoring ad specifications on social media platforms and building campaigns based on brand messaging findings.

Key Activities:

  • Ad Specifications
  • Creative / Campaign Concepts
  • Copywriting
  • Design Ads

Social Media Management Process

A social media strategy is only successful if it’s sustainable. We help you select a tool that streamlines social management and develop a plan for creating, reviewing, and publishing content, as well as engaging on each platform.

Key Activities:

  • Social media management tool evaluation & selection
  • Governance plan
  • Client team training

Launch and Optimize

After we launch a paid campaign or post organic content, we regularly monitor how posts perform and optimize our efforts to reach more of the right people, more often.

Key Activities:

  • Build campaigns within platforms or adjust existing campaigns
  • Set up and confirm tracking
  • Day-to-day management of campaigns & budgets
  • Ongoing analysis and optimization against goals
  • Evaluation of creative performance and roadmap
Social Media Marketing Case Studies

What Really Matters is Results. And We Have Plenty of Those to Share.

Let's Talk About the Growth You Need

Tools & Resources

Social Media Tools & Resources

We do more than create social media posts—we invest time and energy into staying on the cutting-edge of social trends, and create our own. Check out our resources to evolve your understanding of winning social media tactics.

We’re Experienced in Every Major Social Media Platform and Technology

"Adept has been a business partner of ours for many years. Their team is knowledgeable, supportive, punctual, and goes above and beyond to help us with anything we may need. I highly recommend Adept; you will not be disappointed!"

Lora Shaw

Vice President of Operations

"Working with Adept has made a huge difference. It’s been a good business decisionall the way around."

Holly Hollingsworth

Brand Marketing Manager

"They really wanted to get to know our business so they could better serve our needs."

Tom Bohls


"Going with Adept was the best decision we have made from a marketing standpoint."

Morgan Hughes

Sourcing Manager

"Strategic thinking, how quickly you’ve helped me during times we’ve needed help urgently. You feel like an extension of our own team!"

Dustin Hardage

Internet Marketing Director

"Follow through and care and attention to detail are awesome. Entire team is totally invested in making sure our project nets results. It truly feels like they are a part of our business."

Rex Elliott


"Everyone is a true expert in their area/concentration. I know I am getting the best work and the best insight from all of those I work with at Adept."

Jennifer Hargett

Director, Marketing Communications

"You spent enough time with us to 'get' us. You understand our DNA."

Chip Cooper


"The friendly and knowledgeable staff who are invested in our mission and consistently strive to do better."

Kate Burkhardt

Marketing Manager

"I have had a great experience working with Adept. They helped us build two beautiful and functional websites , are monitoring their performance closely-- measuring every step of the way-- and thinking forward about improvements and growth. The results in leads and conversions we have already seen within 6 months of our new websites have been astounding. I'm so pleased to have a digital partner that thinks this way for us and am confident in their abilities to help us grow and convert online."

Lindsey Kuhn

Marketing Director

"We have a great partnership with Adept. We have been working with them since 2013 and have been pleased with their services."

Tom Emmons

Senior Digital Marketing Manager