Meet Upright, the new breed PR agency lifting brands to the trust they deserve.

Marketing Analytics and Reporting Services

Measure Website Performance to Maximize Your Marketing Investment

When it comes to marketing, return on investment is the ultimate metric. But looking at revenue alone doesn’t always provide all of the context you need related to what marketing strategies work and what don’t. Because of this, your website analytics are key to understanding how users engage with your site, measuring success of marketing, and growing.

Analytics and Reporting Capabilities

Make Data-Driven Decisions to Meet Your Business Goals

Your website is a gold mine of customer data. Analytics tools track how users get to your site, what they do when they get there, and if they convert—which can give you insight into their behaviors and motivators. But this data is only valuable if you know how to correctly capture and interpret it.

At Adept, we make sure your analytics tells the whole story, by connecting your growth goals with the data that measures success. We then streamline that information into reports and recommendations that provide a clear path forward.

Do you want to make sure you’re capturing the right data and turning it into winning business strategies?

Our Approach

We Turn Accurate Data into Actionable Insights

At Adept, we specialize in turning raw analytics data into meaningful insights, so you can capitalize on opportunities and make your marketing dollars work harder. We have a proven process for collecting and analyzing data to drive growth. The result: You won’t just see the status of your website—you will have the full picture of how your marketing efforts perform.
Here's how we do it:

Analytics Audit, Assessment, and Implementation

For websites that already have an analytics platform implemented, we first review it to ensure data is tracking correctly, and fix inaccuracies if they exist. This allows us to pull marketing data that is precise and relevant.

Key Activities:

  • Analytics Audit & Tracking Verification
  • Tracking Updates
  • Analytics Re-Implementations
  • Technical Tracking Assessment  & Verification
  • Tag Management Implementation
  • Event and Goal Audit and Updates
  • E-commerce Assessment and Updates
  • Enhanced Tracking Updates

Roadmap Definition

Upon understanding the core goals brands want to track and key actions they want to capture—and updating site tracking to make reporting on these elements possible—we work with brands to create a roadmap of tasks to continue enhancing our clients’ websites moving forward.

Key Activities:

  • Setup Dashboards
  • Data Benchmarking
  • General Site Trend Analysis
  • E-commerce Analysis
  • Heatmapping and Scrollmapping
  • Session Recording

Monitor Performance and Identify Trends

Individual metrics without context can only tell us so much. We go beyond standard data points and provide real insight into how you’re tracking against both your short-term objectives and larger business goals.

Key Activities:

  • Cross-Channel Analysis
  • Attribution Modeling

Reporting and Recommendations

Our reports clearly convey how your website is performing in terms you understand. We help you capitalize on what’s working well and recommend which areas of the site need improvement. Working in tandem with marketing teams, this helps create efficiencies and maximizes where you spend marketing dollars.

Key Activities:

  • Data Pull & Analysis
  • Customized Report Build
Analytics Tools & Resources

Get Analytics Tools & Resources To Broaden Your Knowledge

We don’t just analyze data, we create strategies for turning metrics into ways to grow your business. Download the tools we’ve built and use ourselves, or check out our resources to evolve your understanding of winning content tactics.

"Adept has been a business partner of ours for many years. Their team is knowledgeable, supportive, punctual, and goes above and beyond to help us with anything we may need. I highly recommend Adept; you will not be disappointed!"

Lora Shaw

Vice President of Operations

"Working with Adept has made a huge difference. It’s been a good business decisionall the way around."

Holly Hollingsworth

Brand Marketing Manager

"They really wanted to get to know our business so they could better serve our needs."

Tom Bohls

President

"Going with Adept was the best decision we have made from a marketing standpoint."

Morgan Hughes

Sourcing Manager

"Strategic thinking, how quickly you’ve helped me during times we’ve needed help urgently. You feel like an extension of our own team!"

Dustin Hardage

Internet Marketing Director

"Follow through and care and attention to detail are awesome. Entire team is totally invested in making sure our project nets results. It truly feels like they are a part of our business."

Rex Elliott

Partner

"Everyone is a true expert in their area/concentration. I know I am getting the best work and the best insight from all of those I work with at Adept."

Jennifer Hargett

Director, Marketing Communications

"You spent enough time with us to 'get' us. You understand our DNA."

Chip Cooper

Partner

"The friendly and knowledgeable staff who are invested in our mission and consistently strive to do better."

Kate Burkhardt

Marketing Manager

"I have had a great experience working with Adept. They helped us build two beautiful and functional websites , are monitoring their performance closely-- measuring every step of the way-- and thinking forward about improvements and growth. The results in leads and conversions we have already seen within 6 months of our new websites have been astounding. I'm so pleased to have a digital partner that thinks this way for us and am confident in their abilities to help us grow and convert online."

Lindsey Kuhn

Marketing Director

"We have a great partnership with Adept. We have been working with them since 2013 and have been pleased with their services."

Tom Emmons

Senior Digital Marketing Manager