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Marketing Research Columbus Ohio

What Drives Your Growth Decisions: Insights or Assumptions?

Relying on intuition or assumptions alone to grow a business can result in missed opportunities and a stagnant bottom line. Insights, uncovered through focused research, can drive the business forward into a new profitable future.

Research Services

We Align The Right Mix Of Research Tactics To Answer Key Questions

For marketing to work effectively, it is critical to have a deep understanding of customers, competitors, and the industry as a whole.  Many businesses rush head-first into executing tactics such as pay per click or search engine optimization and often learn things in-market that, had they uncovered previously, may have saved marketing dollars in the long run.

At Adept, we know that research impacts more than just marketing; it is key to making strategic decisions that ultimately grow your business. Activities such as talking to customers and auditing the competitive landscape can generate insights that lead businesses to develop new products or enter new markets.

From in-person workshops to statistically significant quantitative insights, we are equipped to design and implement the research methods that will answer critical questions.

The Adept Approach

We Answer Critical Questions To Find Growth Opportunities For Your Business.

Is the solution to growing your business simply doing more—and better—marketing? Or are there larger considerations—such as introducing a new product or service, entering a new geographic market, or creating efficiencies in operations? To find out, we connect insights from a variety of research tactics and identify the true path for growth.
Here's how we do it:

Market Research

  • How big is the market for your service or product?
  • How much opportunity for growth do you have?

Customer Research

  • Who are the ideal customers for what you sell?
  • How (and when) do they make buying decisions?

Competitor Research

  • How does your brand and your offer compare to your competitors?
  • What threats are on the horizon?

Marketing Performance Research

  • Are we marketing in the right places?
  • Have we misjudged the validity of a marketing channel?
Marketing Research Case Studies

What Really Matters is Results. And We Have Plenty of Those to Share.

Let's Talk About the Growth You Need

"Adept has been a business partner of ours for many years. Their team is knowledgeable, supportive, punctual, and goes above and beyond to help us with anything we may need. I highly recommend Adept; you will not be disappointed!"

Lora Shaw

Vice President of Operations

"Working with Adept has made a huge difference. It’s been a good business decisionall the way around."

Holly Hollingsworth

Brand Marketing Manager

"They really wanted to get to know our business so they could better serve our needs."

Tom Bohls

President

"Going with Adept was the best decision we have made from a marketing standpoint."

Morgan Hughes

Sourcing Manager

"Strategic thinking, how quickly you’ve helped me during times we’ve needed help urgently. You feel like an extension of our own team!"

Dustin Hardage

Internet Marketing Director

"Follow through and care and attention to detail are awesome. Entire team is totally invested in making sure our project nets results. It truly feels like they are a part of our business."

Rex Elliott

Partner

"Everyone is a true expert in their area/concentration. I know I am getting the best work and the best insight from all of those I work with at Adept."

Jennifer Hargett

Director, Marketing Communications

"You spent enough time with us to 'get' us. You understand our DNA."

Chip Cooper

Partner

"The friendly and knowledgeable staff who are invested in our mission and consistently strive to do better."

Kate Burkhardt

Marketing Manager

"I have had a great experience working with Adept. They helped us build two beautiful and functional websites , are monitoring their performance closely-- measuring every step of the way-- and thinking forward about improvements and growth. The results in leads and conversions we have already seen within 6 months of our new websites have been astounding. I'm so pleased to have a digital partner that thinks this way for us and am confident in their abilities to help us grow and convert online."

Lindsey Kuhn

Marketing Director

"We have a great partnership with Adept. We have been working with them since 2013 and have been pleased with their services."

Tom Emmons

Senior Digital Marketing Manager