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Web Design & Development

Let’s Build It.

Whether you need a new website to drive more leads to the sales team or an e-commerce solution to drive more sales to your product line, we’re the partner of choice.

We design custom websites & apps for businesses who want growth.

While the decision to build a new website may be simple, bringing it to life requires strategy and rigor. So before we design, we become students of your business. We identify the needs, drivers, and behaviors of your customers. We dig deep into business data and digital analytics. Then, we build a truly unique brand experience that delights your intended audiences and drives them to convert. It’s a proven approach that works—whatever industry you’re in or site you build.

Our Work:


Post Launch Impact

  • in unique site visits
  • in website leads
  • conversion rate

Since 1912, W.W. Williams has evolved from one of the first commercial engine and vehicle repair shops in the US into one of the most diversified solutions providers for heavy vehicles and equipment. The brand offers everything from emergency roadside repairs to preventative maintenance programs to commercial parts sales to kitting solutions. The challenge was to both convey the reach of their services and service centers, within an extremely intuitive user experience.

Our team worked to define the site audiences and their relevant needs—and created a final solution that is optimized for both humans and search engines. The new W.W. Williams features a persona-first design, helping users find the content they need with minimal clicks. The backend features a dynamic content management system that allows the W.W. Williams marketing team to spin up pages from scratch. All in, it’s a solution that perfectly represents the evolution of the brand—and supports the innovation that lies ahead.

Explore the Live SiteCheck out the Case Study

Hallmark Dining

Hallmark Dining Services partners with Higher Education campuses to deliver high-quality food service and dining facility management. To support a fast-growing portfolio of clients, Hallmark needed a web solution that allowed them to easily spin up completely new websites for new partner universities, update the design to match university branding, and provide students, faculty and parents with flexible online menu’s, meal plan information, and meal plan purchasing options.

Adept built a custom WordPress website shell that can be easily copied, re-branded, and launched in days. In addition, our team also built a custom web menu that allows Hallmark admins to publish dining hall menus on an ongoing or repeating basis, and edit meal offerings for individual dining locations by date and meal.

Check out the Case Study

Bosca Wholesale

Bosca is a 100-year old luxury Italian leather goods craftsman. The brand needed an e-commerce solution to support their wholesale operations. The platform needed to accommodate wholesaler pricing management, ordering processes, and payment processing requirements. They came to us for a solution as their trusted e-commerce provider. Our design and development team delivered in a big way.

The new platform delivers a wholesaler portal that allows retail partners to build wishlists, share them internally for order approval, generate purchase orders, and place orders online through their dedicated customer service representative.

BPS Power Generators

Post Launch Impact

  • contact forms and quote requests
  • form request conversion rate
  • new sessions to site

Buckeye Power Sales is the premier Kohler® generator dealer in Ohio. However, their website was doing little to drive business. They came to us looking for a solution that would transform an outdated brochure site into a B2B lead generation experience.

The new site needed to feature both products and services to effectively position the breadth and depth of BPS’s offer to their customers. Adept built a WordPress site that allows shoppers to research products by viewing pictures, reviewing specs and drawings, and downloading info sheets and resources. The site also positions the services the brand offers—making it easy for users to request service, maintenance, or rentals online with a simple click.

Explore the Live Site

Compassion International

Post Launch Impact

  • readers spending more than 4 minutes on the site
  • readers spending more than 10 minutes on the site
  • increase in traffic to the blog

One of the world’s largest non-profits, Compassion International has helped millions of children living in extreme poverty. With an engaged network of leaders, celebrities, social influencers, advocates, and sponsors spread around the globe, they have lots of compelling stories to tell. But there was a problem; their blog framework was preventing them from telling those stories, the way they’re meant to be told, in order to engage & inspire readers. Tasked with solving the challenge, we overhauled the blog from the front to the back.

Users are now served a beautiful experience filled with rich visuals, mixed media, easy to read copy, and intuitive navigation. On the backend, Compassion’s blog team has the flexibility to create multiple post formats via drag and drop components. It’s a solution that works: after launch, the blog boasts its highest ever performance numbers.

Explore the Live SiteCheck out the Case Study

Jeni’s Splendid Ice Creams

Post Launch Impact

  • transactions
  • site revenue
  • email signups

The team at Jeni’s is known for creativity, individual expression, and artisan ice creams. They needed a flexible web platform that could enable their team to amplify the brand story through a variety of visual content, locations information, and e-commerce integration.

Our web team designed and built a beautiful framework married with a custom Content Management System. The new platform seamlessly integrates with their e-commerce platform, and gives their marketing team the tools to design, edit, and adapt splendid experiences without a single technical resource required.

Explore the Live SiteCheck out the Case Study

A successful website is more than a pretty picture

Websites and apps are now core tenets of a businesses’ ability to acquire customers and increase revenue.

To that end, we build digital solutions that include lead generation websites, mobile experiences, e-commerce solutions, digital loyalty programs, and more.

We wrangle the chaos and complexity of these complex projects. Our proven process translates your business goals, big ideas, design vision, customer insights, and functional requirements into a customer-winning website design.

Building experiences that work for your customers requires a multi-disciplined team effort.


We begin with research, collecting the information that matters most for your specific goals and objectives. It’s about understanding your customers, your competition, and your current state. This data is immensely valuable to identify how the site needs to be positioned, how it needs to work, and how it will be used to help the business achieve its growth goals.

Key Activities:

  • Site Performance Audits
  • Competitive Research
  • Stakeholder Sessions
  • Customer Insights
  • User Surveys & Testing
  • Persona Research


We bring clarity to dreams, visions, and ideas.

“A new or better website” is not a strategy. The strategy is the defined vision for the new website. It identifies what the site will need to achieve to be considered successful, what the website will include, the requirements needed to get there, and how the website will continue to be used and improved upon in the near future.

Key Activities:

  • Collaborative Site Mapping
  • Information Architecture
  • Content Gaps Analysis
  • Functional Requirements
  • Success Matrix Framework
  • Scoping & Estimating


We bring the brand to life through content.

Our content team translates your business intelligence, growth goals, and competive advantages into a compelling customer-centric digital story that helps achieve your marketing objectives. It’s a balance of copy and visual storytelling to build impactful connections with your potential customers and target audiences.

Key Activities:

  • Critical Messaging
  • Creative Brief
  • Page-Level Strategies
  • Copywriting & Editorial
  • Videos & Animations
  • Photography & Graphics


We create winning designs.

With a content-driven design approach, we create truly unique website designs that resonate with your prospective customers. We don’t design in a vacuum—instead, we validate designs through stakeholder and target customer feedback. And, along the way, we keep a log of ideas to test once the site goes live.

Key Activities:

  • Elements Collage
  • Build Empathy
  • Annotated Wireframes
  • Interactive Prototypes
  • Design Validation
  • Design System


We build the vision in the best way possible.

Our code is maintainable and secure. Our sites aren’t just responsive, they are adaptive to the context of the visitor. And we build it all with a priority of making it easy to update, maintain, and evolve throughout its lifecycle.

Key Activities:

  • CMS Platform
  • Development Roadmap
  • Full-Stack Back-End Development
  • Custom Features & API Integration
  • Analytics Implementation
  • Adaptive Development


We launch with our best foot forward.

Prior to pushing your site live, it’s vetted and validated through a stringent quality control program to ensure consistent performance across disparate internet browsers and devices. We also support you with 30-days of on-call post launch-support. Rarely do our clients need it, but it’s nice to know it’s there.

Key Activities:

  • Browser Testing
  • Client Validation
  • Device Testing
  • SEO Migration Plan
  • Hosting Migration
  • Immediate Launch Support


How will your website grow with you?

In today’s world, your website is a living, breathing engine for growth. An engine that requires consistent focus and attention to continually evolve and improve it to inspire your customers to take the actions you want them to take. We can partner with you after launch to ensure your site is always working toward your growth goals.

Key Activities:

  • Website Retainer
  • Launch Promotion
  • CMS Training
  • Conversion Optimization
  • Marketing Services
  • Security Updates

Trusted By:

Launching is not the end.
It’s the beginning.

We work with our clients long term to create a roadmap that continues to evolve the site and drive growth for years to come.

Ongoing Maintenance

After launch, we support clients with a maintenance retainer to provide monthly security checks, basic site upkeep, and rapid response in the event of a downed site or broken page.

Conversion Optimization

Conversion Optimization is about continuing to evolve & personalize your site based on the unique preferences of your specific customers and users.

Learn More

Digital Marketing

How will your website be used to grow your customers or build your pipeline? What will you do with that traffic? We can help you tackle the next challenge.

See Our Services

Why WordPress:
A Guide to the World’s Most Powerful CMS

WordPress is the engine for nearly 40% of all websites. See why the most-used CMS is a viable candidate for your business website.

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"Adept has been a business partner of ours for many years. Their team is knowledgeable, supportive, punctual, and goes above and beyond to help us with anything we may need. I highly recommend Adept; you will not be disappointed!"

Lora Shaw

Vice President of Operations

"Working with Adept has made a huge difference. It’s been a good business decisionall the way around."

Holly Hollingsworth

Brand Marketing Manager

"They really wanted to get to know our business so they could better serve our needs."

Tom Bohls


"Going with Adept was the best decision we have made from a marketing standpoint."

Morgan Hughes

Sourcing Manager

"Strategic thinking, how quickly you’ve helped me during times we’ve needed help urgently. You feel like an extension of our own team!"

Dustin Hardage

Internet Marketing Director

"Follow through and care and attention to detail are awesome. Entire team is totally invested in making sure our project nets results. It truly feels like they are a part of our business."

Rex Elliott


"Everyone is a true expert in their area/concentration. I know I am getting the best work and the best insight from all of those I work with at Adept."

Jennifer Hargett

Director, Marketing Communications

"You spent enough time with us to 'get' us. You understand our DNA."

Chip Cooper


"The friendly and knowledgeable staff who are invested in our mission and consistently strive to do better."

Kate Burkhardt

Marketing Manager

"I have had a great experience working with Adept. They helped us build two beautiful and functional websites , are monitoring their performance closely-- measuring every step of the way-- and thinking forward about improvements and growth. The results in leads and conversions we have already seen within 6 months of our new websites have been astounding. I'm so pleased to have a digital partner that thinks this way for us and am confident in their abilities to help us grow and convert online."

Lindsey Kuhn

Marketing Director

"We have a great partnership with Adept. We have been working with them since 2013 and have been pleased with their services."

Tom Emmons

Senior Digital Marketing Manager