Columbus: 614.360.3132
Cleveland: 216.505.4628

Ohio Pay Per Click Agency

Data-Driven PPC Marketing That Drives Clear & Meaningful Results

To many, pay-per-click marketing feels like either a blind marketing spend or a necessary evil. We prove daily that it’s a powerful and efficient discipline that can profitably drive quality leads and new business.

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Pay Per Click Capabilities

Intelligent Marketing Throughout Every Stage of the Customer Journey

To us, PPC is more than a Google Adwords campaign. It’s about the ecosystem of opportunity and the customer journey. It’s about aligning your brand and your message at influential moments to move your target customers or prospects through the acquisition funnel.

We are uniquely qualified to position your company effectively across this highly competitive landscape. As a Google Premier Partner, we have access to data, insights, beta tools, and training that many agencies do not. Our PPC team is full of data analysts, proven strategists, creatives, and conversion optimization scientists to ensure that we deliver meaningful results.

And results are what we care about. If we can’t track it, measure it, analyze it, or improve it, we won’t do it. At the end of the day it’s about growing your business—because your success is ours, too.

Looking for a specific service, mix of channels, or an all-in strategy?

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  • Bing Ads Accredited Partner
The Adept PPC Approach

Remove the Guesswork From Your Paid Campaigns and Drive Profitable Results

We work hard to grow the investment you make in PPC marketing.

To us, that means going beyond management fees and media budget to determine the true metrics that validate success. It’s about identifying things like Lead Value, Acquisition Cost, and Lifetime Values. This gives us an intelligent way to know where to place media and how to spend budget to grow business results.

We’ve built a proven framework and methodology to deliver results for our clients.

Here's how we do it:

Strategy Building

Goal Clarity

Before we do anything, we like to understand the goals of our clients. What are they trying to accomplish? What does success look like? Your goals are our goals because your success is our success.

Key Activities:

  • Discovery Sessions
  • Stakeholder Interviews

Table Stakes

It’s not about doing paid for the sake of paid, or because everyone else is doing it. It’s about can we be profitable or successful here? We’ll learn the competitive landscape in your market and discover the revenue potential you can expect with paid media.

Key Activities:

  • PPC Audits
  • Keyword Research
  • Competitive Research

Predictive Modeling

Before we start any engagement, we build performance models to confirm we believe we can successfully & profitably meet your goals. We take all costs into the equation (including margins & management fees) to measure profitability.

Key Activities:

  • Bid Costs
  • Lifetime Customer Value
  • Profitability Model

Device Centric Planning

People engage with ads differently on different devices. It’s not a set-it-and-go strategy across all devices. What works on desktop may not be the right play for mobile or tablet. And vice versa. Our team thinks goals first, then establishes the right play to target shoppers across the right devices.

Key Activities:

  • Mobile Ad Strategies
  • Desktop Strategies
  • Tablet Strategies

Documented PPC Strategy

A documented PPC strategy is created to align marketing teams around a clear roadmap. We’ll identify the channels we are running, the deliverables against those channels, media budget allocations, alignment to your marketing calendar & other channels, optimization strategies and clear expectations on timing and execution.

Key Activities:

  • Platform Selection
  • Channel Identification
  • Keyword Targeting
  • Execution Roadmaps
  • Metrics & KPIs

Campaign Execution

Campaign Strategy

Our PPC analysts architect campaigns to accomplish your business goals. Sometimes these campaigns are centered around products or services, acquiring or reengaging customers, other times around brand awareness. Most clients have several campaigns running simultaneously to target specific audiences.

Key Activities:

  • Ecommerce Campaigns
  • Lead Generation Campaigns
  • Content Campaigns
  • Brand Awareness Campaigns

Landing Page & Destinations

Pay-per-click results are about conversions over impressions. Conversions are influenced by more than the ad copy and placement. We think holistically about the ad journey – tweaking the landing page behind the ad to ensure that traffic converts once it arrives.

Key Activities:

  • Content
  • Design
  • Development

Creative & Media Planning

We think critically about the creative; the ad messaging, call-to-action, and the ad design (static or interactive) to ensure that your message is clear, engaging, and memorable. We make sure the creative aligns to the strategy, user intent and landing page experience.

Key Activities:

  • Ad Messaging
  • Design
  • Ad Groups

Performance Evolution

Performance Monitoring

Once your campaigns are live, we aggressively monitor performance, bids & all aspects of our campaigns both pre & post click. We utilize smart bidding methodologies based on your goals to make real-time adjustments based on what is & isn’t working. We don’t do this simply report on spend vs return; but to understand what’s working and optimize for maximum results.

Key Activities:

  • Campaign Monitoring
  • Smart Bidding

Attribution Analysis

By analyzing data-driven attribution models, we are able to inform optimization and account recommendations beyond just the last-click. Attribution models ensure valuable marketing efforts that build awareness or create interest aren’t cut because visitors convert through another campaign or channel.

Key Activities:

  • Analytics Implementation
  • Conversion Funnel Analysis

Conversion Optimization

If in scope, our in-house conversion optimization team tests landing page layouts, messaging, content, and calls-to-action to improve results. Instead of only focusing on how to send more traffic, we identify opportunities to better convert the traffic you have. Our conversion optimization programs extend beyond basic A/B ad testing.

Key Activities:

  • A/B Testing
  • Conversion Optimization

Innovation

We are always on top of new strategies, platforms, and techniques. When a trend emerges or a new technology surfaces, we proactively inform you of the potential impact to your business and your bottom line.

Key Activities:

  • PPC Beta Testing
  • Marketing Trends

Reporting

Customized Reporting Dashboards

It’s important to us to keep you informed throughout our relationship. To that end, we deliver transparent reporting so you know exactly how your campaigns are performing. And, just as importantly, why they are working and what we’re learning along the way.

Key Activities:

  • Monthly Report
  • “Live” Dashboards
  • Activities Reporting

Monthly Performance Meetings

We value relationship with our clients. That means that we internalize your success, enjoy in-person meetings, and are super responsive to emails and calls. This isn’t about liking us (though, we think you will). It’s about trusting us to deliver the results you care about. It’s just more fun to work with people you trust.

Key Activities:

  • In-Person Meetings
  • Virtual Meetings
Pay-Per-Click

What Really Matters is Results. And We Have Plenty of Those to Share.

Let's Talk About the Growth You Need

Tools & Resources

Get PPC Tools & Resources To Broaden Your Knowledge

We aren’t just executing PPC strategies—we’re leading them. Download the tools we’ve built and use ourselves, or check out our resources to evolve your understanding of winning PPC tactics.

Don’t see what you’re looking for? Check out our blog posts on PPC Topics.

Blog Post Why You Should be Bidding on Branded Terms Read Megan's Post
Blog Post 3 Drivers of PPC Cost & How They Impact Your Business Read the Guide & Adopt Best Practices
Blog Post How You Can Boost Landing Page Conversion Rates Read the Step-by-Step Guide

We’re Experienced in Every Major PPC Platform and Technology